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Advocacy Campaign

to exonerate the wrongly convicted

 

 

If disappointed by the legal-judicial path, this path offers a strategic alternative. It starts by estimating the viability of your innocence claim. Then compels the authorities to take notice.

 

Your advocacy campaign unfolds in five distinct phases. 

  1. PREP phase: You prepare your campaign with our support.

  2. BASE phase: You build a team of innocence supporters.

  3. TEAM phase: You put your team to work for innocence.

  4. GROW phase: You bring on board helpful professionals.

  5. GOAL phase: You compel authorities of your innocence.

Typically, you start your PREP phase on a shoestring budget, or without any upfront expenses at all. You want to be sure this is a good fit for you before spending a lot of cash

1. PREP phase

1)

PREP phase

You prepare your campaign with our professional support.

Step 1: Download and fill out the Estimated Innocence Form

 

For claimant with access to the Internet

Download the form and fill it out yourself.

For proxy serving claimant without access to the Internet

Download the paper form and send it to your incarcerated claimant. Have your claimant fill it out as best they can, and then return it to you. Transcribe their answers into the spreadsheet form. Print the spreadsheet form and send it the printout to your claimant. Track all costs involved.

Estimated Innocence Form: 1. Invite supporters to join

Step 2: Review the completed Estimated Innocence Form

 

For claimant with access to the Internet

Download the form and fill it out yourself.

For proxy serving claimant without access to the Internet

Download the paper form and send it to your incarcerated claimant. Have your claimant fill it out as best they can, and then return it to you. Transcribe their answers into the spreadsheet form. Print the spreadsheet form and send it the printout to your claimant. Track all costs involved.

Step 3: Register to ValueRelating.com

 

For claimant with access to the Internet

Download the form and fill it out yourself.

For proxy serving claimant without access to the Internet

Download the paper form and send it to your incarcerated claimant. Have your claimant fill it out as best they can, and then return it to you. Transcribe their answers into the spreadsheet form. Print the spreadsheet form and send it the printout to your claimant. Track all costs involved.

Step 4: Upload the completed Estimated Innocence Form

 

For claimant with access to the Internet

Download the form and fill it out yourself.

For proxy serving claimant without access to the Internet

Download the paper form and send it to your incarcerated claimant. Have your claimant fill it out as best they can, and then return it to you. Transcribe their answers into the spreadsheet form. Print the spreadsheet form and send it the printout to your claimant. Track all costs involved.

Upload completed EIF

Campaign Progress

Campaign support

  1. You can go it alone this early in the process. Or you can ask for my support. 

UNPACK your innocence claim: start a 25-min. group video chat for free info.

RELATE your innocence claim: book a 1-on-1 25-min. spot for some guidance.

ADVOCATE your innocence claim: book a 50-min. session for personalized support.

Campaign actions

  1. Sending out invitations to each prospect friend and family member, using the generated messages in the EIF.

Campaign milestones

  1. Receiving acknowledgments to invitations to each prospect friend and family member.

 

Verification Progress

  1. Locate and start accessing relevant case documents to validate your claim. 

If your claim is compelling and the courts put up barriers that make it difficult or cost-prohibitive to access your case documents, we can _____

The full verification process includes the following ten steps. Scroll through the images to check the campaign actions for each step. 

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Go at a pace that is right for you.

Campaign Advocacy

 

Build support for exoneration.

When ready, we are here to support your campaign.

Do It Yourself for Free

Start without adding up costs.

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DIY free

Start without costs

Learn how others are using this tool at our Facebook group

"The Unexonerated".

  • Facebook

Personalized Support

 

Ask us for some guidance.

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Support

Get personalized help

Get help walking through this pioneering process. Is it right for you?

  • Facebook
  • YouTube
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Advocacy

Back the claim

Invite your team to invest in innocence with our own specialized crowdfunding app.

  • JOIN button
2. BASE phase

2)

BASE phase

You begin building a base of support for the campaign.

Steph 1: Prelaunch your campaign with a fundraiser. 

 

For claimant with access to the Internet

Scroll down your completed EIF until you get to the fundraiser video script, just below the list of potential supporters. Select which highlights you want to feature; the fewer the words the better.

Review the text. Yours will appear differently than the example below from my case. Edit your highlights, synopsis, flipside and summary if necessary. Besides your provided self-image, we provide stock images and text images for the video. We use text-to-speech software to read your text. 

When ready, contact me to help create your own unique fundraiser on Value Relating, using the URL created on the next page of the EIF. Review the proof, then after you sign off you move to the next step below.

For proxy serving claimant without access to the Internet

Follow the same steps above on your claimant's behalf.

 

After the pilot version verifies how to best do this fundraiser step, we hope to allow you to directly create the video and fundraiser right on our platform. You could then make changes as necessary. Until then, we need to manually set up much of it on your behalf.

Step 2: List potential supporters with their email address. 

 

For claimant with access to the Internet

Come up with a list of friends and family who knows you're innocent. Or suspects you are innocent. Get each one's current email address.  

For proxy serving claimant without access to the Internet

TEXT

Step 3: Invite friends and family to join your support team. 

 

For claimant with access to the Internet

Call or text each to tell them you have an important message to send them by email. Send your first batch of email messages only to those who know you are innocent. Let the momentum of their support inspire those who merely suspect you are innocent.

Scroll down to next page in the EIF. Select who will get the next email. Then copy and paste this auto-created personalized message into your email program.

 

Document the response from each in the list above. To the right of each email address, use the dropdown menu to mark each one.

  • d = decline

  • f = follower

  • s = supporter

  • n = no response (after 2 weeks)

Next, click in the SUBJECT line, and respond to each invitee accordingly. 

For proxy serving claimant without access to the Internet

TEXT

Step 4: Launch your fundraiser

 

For claimant with access to the Internet

Once your fundraiser is ready, be the first to contribute to it with $5 or $10 or $20. 

For proxy serving claimant without access to the Internet

TEXT

Fundraisers tend to be more successful the more you plug into your supporters' psychology. 

  1. Keep your target reachable. We start with the humble ask of $400. It's easier for 40 people to reach $400 at about $10 each than for 100 people to reach $10,000 at about $100 each. $400 is just enough to get us started the first month.

  2. Tap into momentum. Once your closest supporters move the progress bar to a third or to halfway, your more distant supporters will want to get on the bandwagon. 

  3. Instant satisfaction. Thank your supporters right after they give their donations. Then they will feel more inspired to give again. (In the future, we hope to automate this.)

fundraiseer sample.jpg

Step 5: Invite your team to subsribe

 

For claimant with access to the Internet

Once your fundraiser is ready, be the first to contribute to it with $5 or $10 or $20. 

For proxy serving claimant without access to the Internet

TEXT

Campaign support

Campaign actions

  1. Build a support team of at least 40 invested supporters. 

Campaign milestones

1. Receiving sufficient support to proceed with the advocacy campaign.

Verification Progress

3. TEAM phase

Go at a pace that is right for you.

Campaign Advocacy

 

Build support for exoneration.

When ready, we are here to support your campaign.

Do It Yourself for Free

Start without adding up costs.

service-planning-1.A-WC.png
DIY free

Start without costs

Learn how others are using this tool at our Facebook group

"The Unexonerated".

  • Facebook

Personalized Support

 

Ask us for some guidance.

service-planning-2.A-WC.png
Support

Get personalized support

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

  • Facebook
  • Twitter
service-planning-3.A-WC.png
Advocacy

Back the claim

Invite your team to invest in innocence with our own specialized crowdfunding app.

  • JOIN button

3)

TEAM phase

You lead your team to launch the campaign.

Step 1: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

 

needs.

Step 2: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Step 3: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Step 4: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Text

Campaign support

Campaign actions

Campaign milestones

1. Receiving sufficient support to proceed with the advocacy campaign.

Verification Progress

I'm a paragraph. Click here to add your own text and edit me. It's easy.

4. GROW phase

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Go at a pace that is right for you.

Campaign Advocacy

 

Build support for exoneration.

When ready, we are here to support your campaign.

Do It Yourself for Free

Start without adding up costs.

service-planning-1.A-WC.png
DIY free

Start without costs

Learn how others are using this tool at our Facebook group

"The Unexonerated".

  • Facebook

Personalized Support

 

Ask us for some guidance.

service-planning-2.A-WC.png
Support

Get personalized support

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

  • Facebook
  • Twitter
service-planning-3.A-WC.png
Advocacy

Back the claim

Invite your team to invest in innocence with our own specialized crowdfunding app.

  • JOIN button

4)

GROW phase

The campaign expands as your team builds support for the claimant's innocence.

Step 1: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

 

needs.

Step 2: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Step 3: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Step 4: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Text

Campaign support

Campaign actions

Campaign milestones

1. Receiving sufficient support to proceed with the advocacy campaign.

Verification Progress

5. GOAL phase

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Go at a pace that is right for you.

Campaign Advocacy

 

Build support for exoneration.

When ready, we are here to support your campaign.

Do It Yourself for Free

Start without adding up costs.

service-planning-1.A-WC.png
DIY free

Start without costs

Learn how others are using this tool at our Facebook group

"The Unexonerated".

  • Facebook

Personalized Support

 

Ask us for some guidance.

service-planning-2.A-WC.png
Support

Get personalized support

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

  • Facebook
  • Twitter
service-planning-3.A-WC.png
Advocacy

Back the claim

Invite your team to invest in innocence with our own specialized crowdfunding app.

  • JOIN button

5)

GOAL phase

The campaign convinces the local DA to review the compelling case of innocence or the team challenges the legitimacy of the apparent innocence denier.

Step 1: ITEM  

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

needs.

Step 2: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Step 3: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Step 4: ITEM 

 

For claimant with access to the Internet

TEXT

For proxy serving claimant without access to the Internet

TEXT

Text

response array.jpg

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Campaign support

Campaign actions

Campaign milestones

1. Receiving sufficient support to proceed with the advocacy campaign.

Verification Progress

How responsive was the DA office? Rate their responsiveness as a dialogue

Twofold Campaign

As the powerless gain courage to speak truth to power, the powerholders gain vital branding data when they listen to those impacted. Each side needs the other. Advocacy campaigns make sure powerholders need the powerless more than the powerless need powerholders. Hopefully, you can see this in each step of the campaign.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

TEXT

STTP
LTTI
SPEAK TRUTH TO POWER
LISTEN TO THOSE IMPACTED

PREP phase

Prep campaign to speak truth to power with guide and advocate

Identified as impactful on needs of powerless and to what degree

Build campaign by growing base of followers & supporters, staring with friends and family

If identified as impactful to the needs of the powerless, invited to follow campaign

TEAM phase

Launch campaign by growing number of supporters, staring with friends and family

If not identified as direct impactor, invited to support campaign if no conflict of inter

Grow campaign by growing base of supporters, staring with friends and family

Help assess and audit quality of power's responsiveness to impacted needs

GOAL phase

Engage the powerful to resolve needs to create widespread improvements

If identified as a direct impactor to needs of powerless, incentivized to patronize campaign & receive most of its benefits

BASE phase

GROW phase

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Go at a pace that is right for you.

Campaign Advocacy

 

Build support for exoneration.

When ready, we are here to support your campaign.

Do It Yourself for Free

Start without adding up costs.

service-planning-1.A-WC.png
DIY free

Start without costs

Learn how others are using this tool at our Facebook group

"The Unexonerated".

  • Facebook

Personalized Support

 

Ask us for some guidance.

service-planning-2.A-WC.png
Support

Get personalized support

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

  • Facebook
  • Twitter
service-planning-3.A-WC.png
Advocacy

Back the claim

Invite your team to invest in innocence with our own specialized crowdfunding app.

  • JOIN button
Saybackr logo.png

Get personalized help advocating your innocence

UNPACK Innocence

25-minute free video group chat.

First 4 sessions locked in with a CAMPAIGN follower subscription.

RELATE Innocence

 

25-minute $25 online session by text. First 4 sessions included in CAMPAIGN supporter subscription.

ADVOCATE Innocence

 

50-minute $75 online session to start. First 4 sessions included in CAMPAIGN leader subscription.

Book a session while slots are still open. 

See Plans and Pricing for service subscriptions.

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I. Campaign Advocacy for the powerless

3 OPTIONS

Option 1: CAMPAIGN follower

Join the campaign to follow the story of affirmed innocence. Free, but could be asked to donate at some time. View the campaign files in real time.

Option 2: CAMPAIGN supporter

Invest in the campaign with a $2.95 per week commitment. A minimum of 40 investing supporters at $2.95 each can sustain a campaign.

Option 3: CAMPAIGN leader

Lead this campaign as the claimant or proxy. Be the shot caller for only $7.95 per week. 

Each campaign is hosted by the Saybackr.org platform. That too is still in pilot mode. The Saybackr platform takes 15.125% from each payment to cover its costs.

 

$2.95 x 15.125% = $0.45, which leaves $2.50 for each supporter to support the direct costs of the campaign. 

A minimum of 40 investing supporters can sustain a campaign. That is enough to cover the weekly cost of $75 for the 50-minute ADVOCACY online sessions.

$7.95 x 15.125% = $1.20, which leaves $6.75 of the campaign leader's weekly contribution to help cover the ongoing costs of the campaign.

Option 1: Guidance

Prep a "campaign" advocating for all sides to resolve their power-impacted needs.

Option 2: Support

Grow your support team and launch your campaign to speak truth to power.

Option 3: Advocacy

Incentivize the powerful to invest in your mutually need-resolving cause.

CTA

Anankelogic Principles

Needs are objective facts

When you experience thirst, your body objectively requires replenishment of water. When you feel lonely, your life objectively requires some closer connection to another.

No government official has authority over our needs.

1. Sending out invitations to each prospect friend and family member.

2. 

While no one sits above the law, no law sits above the needs it exits to serve.

  1. Receiving acknowledgments to invitations to each prospect friend and family member.

 

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